Promotion techniques very much, and they are selected on the basis of the budget resource and its objectives. As a rule, in order to increase the popularity of used methods such as banner and contextual advertising, and promotion of sites. The latter method is the most rezultativen and apart from raising the ranking in search engines involves filling the site interesting content. This is a very difficult task – to make a specific project as much as possible the well-known among the thousands similar, and to achieve this goal will help to advance the strategy developed, implying a variety of mechanisms. In the west, marketers working in the Internet sector, very often compared to the optimization of search engines with investments in Internet infrastructure business. The credibility of the page depends on many criteria necessary for success on the Internet.
These include such attributes of the resource, as the number of references to it, their relevance and much more. All search engines have their own algorithms for ranking sites, so that any of them, the popularity of the site will be defined in different ways. However, almost all search engines use similar algorithms, so the ratings sites are usually nearly identical. The greatest similarity is noted in the requirements of search engine optimization to an internal Web project, which includes the structure code page, its purity, the relevance of the information concerning the application of themes and a few other criteria. Therefore, promoting resource in one of the top ten search engines, this online resource will move forward and get a fairly high position in other search engines, raising thus the overall popularity of the portal and the influx of customers. Optimization of websites in search engines much other productively options for promotion of sites.
In particular, the contrast of contextual advertising on search engine optimization is that it is available only to the search engine, which was located. In addition, optimized in the search site system is given as to target requests and other words that correspond to the topic. If the content is not feasible, because in order not to place extra paid visits her show significantly limit stipulated in the application of stop words. Sum up, we can say that search engine optimization has many advantages. It is important to remember that search engine optimization – a very serious matter, where any little thing requires very close attention.